At this year’s Monterey Car Week, learn from industry pioneers about racing’s legacy, innovation, and fan engagement strategies.
To RSVP for ‘The Racing Line’ forum at Monterey Car Week, click here.
rEvolution is thrilled to announce our upcoming gathering: an exclusive forum set against the backdrop of Monterey Car Week on August 17, 2024.
In alignment with the Pebble Beach Concours d’Elegance theme celebrating 1990s BPR and FIA GT race cars, The Racing Line: On Track to Win Hearts and Minds aims to connect the past, present and future of motor racing, technology and entertainment to showcase the power of racing to an assembled audience of influential individuals.
Moderated by Justin Bell, The Racing Line will feature esteemed panelists from IMSA, Amazon Web Services, Automobili Lamborghini, NASCAR and McLaren. Together, they will delve into racing’s legacy, current trends, future innovations, and the evolving impact of streaming content on audience engagement.
“Monterey Car Week is a pinnacle event on the automotive calendar that brings together an assembled audience of influential individuals,” said John Rowady, founder and CEO of rEvolution. “Since our founding, rEvolution has been a trailblazer in the industry, and we’re honored to host an exclusive panel of brand leaders at this year’s event to discuss racing legacy, technology, and entertainment.”
ABOUT JUSTIN BELL
A World Champion race car driver and renowned TV and web host, Justin brings decades of motorsports experience to the panel. His career highlights include victories at 1998 Le Mans 24 Hours and the 1997 FIA GT World Championship, as well as numerous victories and podium finishes in many forms of the sport. He has worked as a motorsports broadcaster for Speed, Fox, and NBC, and most recently partnered with The Wynn in Las Vegas to host Drive to Wynn!, a weekly show all about Formula One.
ABOUT JOHN DOONAN, President, IMSA
As President of IMSA, John oversees North America’s premier sports car organization, which sanctions seven different racing series in North America, including its flagship IMSA WeatherTech SportsCar Championship. With a background in motorsports spanning over 20 years, he is dedicated to advancing sustainability initiatives and enhancing fan experiences in racing.
ABOUT IAN MCPHERSON, Global Strategy Leader, AWS
Ian leads AWS’s global strategy for AI and Analytics in Media, Entertainment, Games, and Sports (MEGS) industries. During his 10 years at AWS, he has worked extensively with AWS customers and its ecosystem of partners to deliver transformative content and fan experiences. Ian brings more than 25 years of experience in digital transformation, focusing on leveraging technology to redefine fan engagement and content delivery in sports.
ABOUT ROUVEN MOHR, Chief Technical Officer, Automobili Lamborghini
Having led major vehicle development projects at Audi and Lamborghini. As Chief Technical Officer of Automobili Lamborghini, Rouven Mohr brings a wealth of engineering expertise to the panel. Having led major vehicle development projects at Lamborghini and Audi, Rouven continues to drive innovation in high-performance automotive engineering.
ABOUT AMY ANDERSON, Consultant, NASCAR
Amy is a pioneer in sports media and fan engagement strategies, with a distinguished career at NASCAR and FOX Sports. Her insights into content innovation and brand partnerships have shaped the landscape of motorsport media.
ABOUT MICHAEL MCDONAGH, Director MSO & Motorsport, McLaren Automotive
Michael’s leadership at McLaren Automotive spans global motorsports operations and special vehicle projects. With a background in engineering and program management, he is driving McLaren’s return to endurance racing.
To RSVP for ‘The Racing Line’ forum at Monterey Car Week, click here.
Join us at Monterey Car Week for The Racing Line: On Track to Win Hearts and Minds. Stay tuned for updates and exclusive insights from this compelling exploration of racing’s past, present, and future.
ABOUT REVOLUTION’S QUICKSTRIKE EVENT SERIES
Celebrating over two decades of connecting fan passion with business performance, rEvolution continues to set the standard in sports marketing. As the global leader for brands, rEvolution hosts Quickstrike Event Series year-round to discuss the latest trends and opportunities shaping the industry. These invite-only gatherings, such as the successful inaugural Driving Innovation Technology Forum at the 2024 Rolex 24 at Daytona, serve as strategic platforms to unite CMO’s and sports marketing leaders to ignite conversations and insights for brands that live at the intersection of sport and culture.
