Select Page

The Perfect Approach: Capgemini’s Ryder Cup Success 

How a Strategic Ad Spot Transformed Brand Perception Globally 

THE PROJECT 

As part of their 7-year partnership with Ryder Cup, Capgemini tapped rEvolution to elevate their global brand perception for 2023. rEvolution used a strategic 60-second ad spot during prime tournament broadcasts to elevate Capgemini’s involvement in the event. This centerpiece of the campaign aimed to engage a broader business audience by authentically creating parallels between the game of golf and Capgemini’s approach to business strategy and technology driven transformation. 

The commercial featured renowned golfers Steve Stricker and Edoardo Molinari, posing the question, “Has the game of golf changed?” Their response emphasized the enduring essence of golf, particularly the perfect approach. The narrative seamlessly transitioned to highlight the similarities between individualized approaches in golf and in business strategies.  

Please accept statistics, marketing cookies to watch this video.

 

THE OBJECTIVE 

rEvolution strategically crafted a 60-second ad for Capgemini during the Ryder Cup to align their business model with golf strategy. The objective was twofold: first, to enhance awareness of Capgemini’s innovative business strategy solutions; and second, to generate interest in their technology-driven transformation.  

This approach aimed to resonate with the modern golf fan while showcasing Capgemini as a leader in technology-driven business solutions. By seamlessly integrating Capgemini’s brand into the Ryder Cup, the ad highlighted their pivotal role in shaping the future of enterprise strategy on a global stage

THE RESULTS 

The advertisement proved to be highly successful, seamlessly integrating thematic elements of golf and business strategy. This 60-second spot achieved an impressive reach, engaging 820 million global households across broadcast, web, and digital channels, highlighting its substantial impact. 

As a Worldwide Partner for the 2023 Ryder Cup, Capgemini positioned itself as embodying The Perfect Approach, symbolizing bold strategy, strong partnerships, and transformative business solutions. Our collaboration with Capgemini allowed us to craft a piece that fully embodies their corporate goals. This ad spot serves as the cornerstone of Capgemini’s Ryder Cup campaign, reflecting the caliber of work rEvolution consistently delivers for our clients.  

rEvolution is honored to receive a gold medal award for our work with Capgemini, demonstrating measurable engagement and awareness for their business transformation initiatives in a relevant and compelling manner. Through our comprehensive strategy, we effectively communicated Capgemini’s message to their target audience, particularly sports fans, with creativity and authenticity. 

About rEvolution:   

rEvolution is the largest independent brand-marketing agency living at the intersection of sport and culture. Our mission is to deliver the industry’s best sports marketing and media services to brands, helping them strengthen customer relationships. Headquartered in Chicago, with recent expansions in Reading, UK, and Singapore, we connect brands with fans globally. Our purpose is clear: rEvolution puts fan passion to work for leading global brands, creating memorable and impactful experiences that drive business growth.