New Continental Commercial Shows Horse’s Journey to Mascot Greatness This 2019-20 college basketball season, Continental continues to build national brand awareness through entertaining commercial content hit home by 17 college basketball halftime dunk shows across the country, and all starring the fan-favorite Continental horse...
What We’re Watching: “Sunderland ‘Til I Die” Most sports documentaries deal with either triumph or tragedy. “Sunderland ‘Til I Die” isn’t like most sports documentaries. The first episode brings viewers into a church, where a pastor is leading his congregation in a plea to higher powers to help them “understand...
In telling the American soccer story, Continental gets back to basics When the U.S. did not qualify for the 2018 World Cup, longtime U.S. Soccer and MLS sponsor Continental Tire had the opportunity to reflect on its soccer campaign for 2018. Rather than concentrate solely on one team or group—in this year’s case, the U.S....
Rolling into the EMS Summit Spin Master is one of the top three toy companies on the planet, so it naturally turned to rEvolution when seeking an agency to carry out its vision for the 2015 PAW Patrol Tour. Three years later, the partnership is bigger and better than ever, with an expanded...