Continental Tire Runs It Back with New NIL Campaign & College Basketball Broadcast Spot After the success of last year’s initial NIL work with host/influencer Lethal Shooter, the rEvolution team filmed three episodes of the “Smart Choice Sessions” with Continental Tire, featuring three new players this year: Gradey Dick (Kansas): Drew Timme (Gonzaga):...
Driven by rEvolution, NIL Strategy a Slam Dunk for Continental Tire rEvolution has worked with Continental Tire since 2015 and brought the tire brand into college basketball in 2016, including work across multiple universities and prestigious basketball tournaments. With name, image and likeness (NIL) policies being approved in 2021,...