EVP Larry Mann on Tapping into College Football’s Marketing Potential
The 2024 college football season has shown that the sport remains strong, with fan interest staying high throughout the year. From the regular season’s sustained excitement to the successes of bowl games, college football continues to engage fans, offering unique...
rEvolution in the News – “Big Game” Edition
The “Big Game” is almost upon us. Catch up on some business insights and marketing perspectives before kickoff from Larry Mann, Partner, and Dan Lobring, SVP Marketing. Mann chatted with The Athletic on what an MVP performance and Championship ring...
College Football is Back
College football is officially back. The Power 5 have all returned – ACC, SEC, Big 10, Big 12 and Pac-12 – with some seasons underway and others preparing to kick off soon with abbreviated formats. What does this mean for media strategies for brands? Following a...
Navigating Brand Opportunities with NCAA’s Endorsement Rules Changes
The NCAA’s latest rules changes allow student-athletes to receive compensation for endorsements, opening up opportunities for brands looking to connect with the college space. While the plan is still fairly broad, rEvolution has already begun initiating insightful...
