What We’re Watching: “Sunderland ‘Til I Die”
Most sports documentaries deal with either triumph or tragedy. “Sunderland ‘Til I Die” isn’t like most sports documentaries. The first episode brings viewers into a church, where a pastor is leading his congregation in a plea to higher powers to help them “understand...
Handicapping Ratings for College Football’s Biggest Week
Welcome to the biggest week for college football. A lot of discussion has surrounded year three of the College Football Playoff – especially in a time where NFL ratings are a hot topic. Last year, the New Year’s Six – including the semifinals in the Orange and...
rEvolution in the Great White North: Activating at MLS Cup 2016
The bitter cold couldn’t stop 36,000 raucous MLS fans from supporting Toronto FC at their biggest match in club history at MLS Cup this past Saturday night. Even though temperatures were predicted to be around just 20 degrees (or -6 degrees, in the chosen scale of...
The Case for the Bandwagon
Most sports fans don’t choose their favorite team. They’re born, through no fault of their own, in a hospital close to a team that sucks at a sport they’ll like. From then on, that’s their team. For better or worse. And if you should ever let them know that you like...
Was the Viral Ryder Cup Putt by Heckler a PR Stunt?
I’m not typically a conspiracy theorist, but something smelled strange on Thursday after a putt from a fan called onto the green by PGA stars went viral. During the practice round on Thursday, an American heckler on the eighth hole shouted that he could have made a...
Observations From Ultra Music Festival (As Observed From My Couch)
If you were at Ultra Music Festival in Miami, you’re probably still trying to recover. Your ears are still ringing from three, jam-packed days of blaring techno music. Your eyes are starting to adjust from the ridiculous strobe lights. Your wallet is depleted after...
A Case of Dos Equis: Pitchmen Past Their Prime
This week America learned that the “Most Interesting Man in the World” will retire. After nine years as the pitchman for Dos Equis, the brand will replace 77-year-old actor Jonathan Goldsmith and go younger with revamped commercials. While Dos Equis saw a successful...
rEvolution Reviews The Oscars
We at rEvolution love sports. Duh. But we also love pop culture and entertainment in general, and we’re suckers for a good live event – so it makes sense that we’d be looking forward to this Sunday’s Oscars ceremony. Sure, it can be an outdated and flawed system that...
