Evo 2023: Chipotle Reigns as the Title Sponsor
Evo 2023: Chipotle Reigns as the Title Sponsor, Fueling the Fighting Game Community The Evolution Championship Series, popularly known as Evo, has been an annual esports extravaganza dedicated to fighting games since its beginning in 2002. This prestigious event...
Chipotle Challenger Series Takes Esports to the Next Level
Chipotle Challenger Series On July 6th, Chipotle, supported by REV/XP, hosted the finals of the Chipotle Challenger Series, featuring the recently released and highly popular Street Fighter 6 as the title game. With an astounding 471 teams competing in the...
REV/XP’s work with Chipotle wins big at Hermes Creative Awards 2023
REV/XP, the gaming and esports subsidiary of rEvolution, is thrilled to announce that our work with Chipotle won four Platinum Hermes Creative awards. We collaborated with content creator Karl Jacobs to build excitement around Chipotle’s Pollo Asado product...
The rise and rise of esports – Q+A with Ferrari’s Brendon Leigh
Image © copyright @Ferrari The inaugural Commonwealth Esports Championships took place in Birmingham at the weekend, putting esports firmly back on the broader news and sports agenda. Taking a cursory look through Google: “So, what first attracted you to the...
rEvolution Hires Chris Mann as SVP of REV/XP, Gaming and Esports
rEvolution, the global integrated sports marketing agency, is pleased to announce the hiring of Chris Mann as its new SVP of REV/XP, rEvolution’s global gaming and esports specialty division that currently manages Chipotle’s gaming and esports portfolio, including its...
rEvolution in the News: Talking Esports with The Telegraph
Following his piece in City A.M. on the boom of esports during coronavirus, Nick Clarke spoke with The Telegraph on the industry’s continuing appeal for millions. At its core, he says – the competition. “When you watch a film, or a series, or read a book, or any...
Thinking of esports? We’ve been breaking brands in the space for years
Since 2015, REV/XP has been a marketing leader in helping non-endemic brands enter and navigate the space for years, and a crucial partner to endemic teams and properties. Just like at our big brother agency rEvolution, we take an integrated approach to providing...
Esports enjoying boom while traditional sports suffer from coronavirus cancellations
Since the coronavirus outbreak, the world has rightly been reacting with human safety at the forefront of every decision. This has made it impossible to avoid the cancellation of global events and has left us all with an uncertain start to the decade. However, the...
