Championing Gaming Culture: Chipotle and rEvolution at EVO 2024
Every year, the Fighting Game Community (FGC) comes together at EVO, the world’s premier fighting game tournament. Held from July 19-21, 2024, at the Las Vegas Convention Center, EVO 2024 brought the intensity of competitive gaming to life. Players, fans, and creators...
REV XP PRESENTS – Sajam & Scott Robinson
REV XP Presents – A conversation with Sajam & Scott Robinson rEv/XP Presents returns to deep dive into Chipotle’s massive fighting game campaign. Chipotle’s Director of Brand Partnerships, Scott Robinson, is joined by top FGC creator Sajam and rEv/XP’s Chris Mann....
REV/XP PRESENTS – Call of Duty Endowment
REV/XP Presents: Call of Duty Endowment REV/XP Presents launches a new episode featuring our client, Micheal Maggitti from Call of Duty Endowment. Michael, the Senior Marketing Manager at CODE, champions marketing initiatives that enhance brand awareness and...
LEVEL UP: Chipotle’s Gaming Revolution
LEVEL UP: Chipotle’s Gaming Revolution Heading into 2023, Chipotle had already established itself as a top nonendemic brand in gaming. With years partnering with top creators and orgs along with many first of their kind activations, Chipotle sought to find white...
REV/XP PRESENTS – Chris DeAppolonio of Evil Geniuses
Unveiling Esports Innovation: A Conversation with Chris DeAppolonio of Evil Geniuses Returning for the 2024 season, REV/XP Presents showcases Chris DeAppolonio from Evil Geniuses, a trailblazer in esports. Chris Mann, SVP of rEvolution’s gaming subset REV/XP,...
Evo 2023: Chipotle Reigns as the Title Sponsor
Evo 2023: Chipotle Reigns as the Title Sponsor, Fueling the Fighting Game Community The Evolution Championship Series, popularly known as Evo, has been an annual esports extravaganza dedicated to fighting games since its beginning in 2002. This prestigious event...
Chipotle Challenger Series Takes Esports to the Next Level
Chipotle Challenger Series On July 6th, Chipotle, supported by REV/XP, hosted the finals of the Chipotle Challenger Series, featuring the recently released and highly popular Street Fighter 6 as the title game. With an astounding 471 teams competing in the...
REV/XP’s work with Chipotle wins big at Hermes Creative Awards 2023
REV/XP, the gaming and esports subsidiary of rEvolution, is thrilled to announce that our work with Chipotle won four Platinum Hermes Creative awards. We collaborated with content creator Karl Jacobs to build excitement around Chipotle’s Pollo Asado product...
The rise and rise of esports – Q+A with Ferrari’s Brendon Leigh
Image © copyright @Ferrari The inaugural Commonwealth Esports Championships took place in Birmingham at the weekend, putting esports firmly back on the broader news and sports agenda. Taking a cursory look through Google: “So, what first attracted you to the...
rEvolution Hires Chris Mann as SVP of REV/XP, Gaming and Esports
rEvolution, the global integrated sports marketing agency, is pleased to announce the hiring of Chris Mann as its new SVP of REV/XP, rEvolution’s global gaming and esports specialty division that currently manages Chipotle’s gaming and esports portfolio, including its...
