Driven by rEvolution, NIL Strategy a Slam Dunk for Continental Tire rEvolution has worked with Continental Tire since 2015 and brought the tire brand into college basketball in 2016, including work across multiple universities and prestigious basketball tournaments. With name, image and likeness (NIL) policies being approved in 2021,...
Standing with USWNT As sports marketers, we have been watching two things unfold this past week; the rapid succession of changes to the global sports schedule and the response of the USWNT and greater soccer community to the USSF latest legal filing arguing women’s national team players...