The Blog

Tag: Alexis Cohen

Welcome to the rEvolution blog – ranked by Sports Networker, Feedspot, Zoomph and Factbites as one of the top resources in sports marketing.

The Blur

The Blur

By: Alexis Cohen, Supervisor, Creative Strategy, rEvolution As sports marketers, we’re used to the blurred line between entertainment and work. We notice the sideline digital boards, broadcaster biases and end-card hashtags at the end of a spot. Never 100% watching...