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REV XP Presents – A conversation with Sajam & Scott Robinson

rEv/XP Presents returns to deep dive into Chipotle’s massive fighting game campaign. Chipotle’s Director of Brand Partnerships, Scott Robinson, is joined by top FGC creator Sajam and rEv/XP’s Chris Mann. Scott, Sajam, and Chris discuss Chipotle’s strategy in gaming, approach to the FGC, and success the brand has seen over the last 18 months (about 1 and a half years) with the FGC. Sajam and Scott together in this episode help both sides of the story understand the why’s behind the successful and continued partnership Chipotle continues to lead. 

Chipotle continues to succeed in the FGC as a non-endemic brand with real care for the community. Utilizing the organic love many participants in the FGC have for Chipotle, the brand has shown to everyone just how deeply they understand the FGC.  

This rEv/XP presents episode focuses on what compelled Chipotle to move into the gaming industry, and how they went above and beyond to add value to the community. 

Tune in below.

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REV/XP Presents is a series hosted by our REV/XP Senior Vice President, Chris Mann, that explores the intersection of gaming and brand marketing, featuring industry leaders and insights on leveraging gaming communities to achieve impactful marketing results.