Once again, rEvolution wins a Silver Telly Award for Campaign – Branded Content. This year, we highlighted the second series of commercials our video production team produced for Continental Tire’s Celebrating Soccer campaign, featuring USWNT’s Alex Morgan, “Tifo Queen” Vera Zeigler and D.C. United midfield playmaker Russell Canouse.
Working with longtime client partner Continental Tire, rEvolution showed the untold inspirational, yet relatable American soccer journeys behind not only the sport’s star players but also some of its biggest supporters: Alex Morgan embracing the responsibility to make the sport she loves bigger and better for the next generation; Vera Zeigler proving herself the mastermind behind the awe-inspiring game creations that set the tone for Atlanta United’s 90 minutes of play; and Russell Canouse approaching his driving like he does his style of soccer – aggressive and joyful, yet in complete control. Whether you’re a diehard or casual soccer fan, all three stories hold your undivided attention through the end.
Each spot had a :30s broadcast version that aired during 2019 MLS and U.S. Soccer matches directing fans to the long-form digital content on CelebratingSoccer.com. Additionally, in celebration of the 2019 FIFA Women’s World Cup last summer and our unwavering support for the defending USWNT, Continental Tire’s spots for star players Alex Morgan and Tobin Heath plus super fans American Outlaws were broadcast throughout the tournament.