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Former CMO Justine Fedak joins global sports marketing agency to lead its integrated client services team

CHICAGO (APRIL 17, 2023) rEvolution, the global integrated sports marketing agency, is pleased to announce the hiring of Justine Fedak as its Chief Client Officer. An experienced leader in sports, wellness, and brand marketing, including in her previous role as Chief Marketing Officer (CMO) of BMO Harris and Global Head of Marketing for BMO Financial Group for more than 20 years, Fedak will lead rEvolution’s global client services team in a critical role that drives the development of how the agency delivers integrated marketing solutions for client partners.

“For more than 20 years, rEvolution has been laser-focused as an agency that connects brands with fans,” said John Rowady, CEO & Founder, rEvolution. “Having served as a CMO, Justine is uniquely positioned to help drive integrated marketing solutions for our brand-side clients. Her passion, leadership and experience with integrating teams across different service areas will be instrumental in how we continue to bring forward innovative solutions for our client partners for today and well into the future.”

Justine Fedak is a recognized marketing executive, professional speaker and self-described “Corporate Hippie” who uses her personal and professional journey as inspiration to motivate individuals and teams. With a successful career in sports, wellness, and brand marketing, including leading global marketing and client strategy for BMO for more than 20 years as part of brand, social, sponsorships and M&A integration, Fedak brings a wealth of experience to her role in building and leading cross-functional marketing teams. As head of all client services for rEvolution, her focus will be on developing and executing strategic campaigns on behalf of all rEvolution’s client partners that deepen the connection of how brands connect with fans.

“Across borders and disciplines, rEvolution is an agency I’ve always admired. I’m amazed at how they have grown in the global marketplace, while also staying independent and delivering at the highest level for their amazing roster of clients, who I really look forward to working with,” said Fedak. “I am so excited to join this incredibly talented team of marketing leaders with unparalleled expertise. My goal is to inspire our team members to see how unique our offering is, and how rEvolution builds enviable careers in a marketplace that is constantly requiring us to passionately innovate with and for our clients.”

Fedak will report to CEO and Founder John Rowady out of the agency’s global HQ in Chicago. Fedak, a committed fundraiser and active member of the Chicagoland community, also holds many positions and has received distinctions and honors from a myriad of organizations. Highlights include:

  • Chair of the Board of Directors, The Magnificent Mile Association
  • Founding Board Member, Chicago Police Foundation
  • Special Services Area (SSA) Commissioner for SSA #16, City of Chicago (Greektown)
  • Past Chair of Chicago-Toronto Sisters Cities, World Business Chicago
  • CS magazine “Chicago Favorite Inspiring Women of the Decade”
  • 2022 MS Dinner of Champion’s Honoree
  • 2021 Eversight “Woman of Vision”
  • 2017 Cohn Weil Memorial MS Honoree
  • 2016 Chicago Sky “Redefine Possible” Women’s Leadership Award recipient
  • 2015 Dalhousie University Lifetime Achievement Award Winner
  • 2015 Chicago Business Journal Woman of influence
  • 2013 National Multiple Sclerosis “Woman on the Move”
  • Out on Bay Street inaugural LGBTQIA Ally of the year


About rEvolution:
rEvolution is an independent, global, and fully integrated sports marketing agency comprised of industry experts in consulting and business strategy alongside marketing and creative specialists who produce award-winning sponsorship and marketing campaigns for brands and rights holders throughout the global sports industry.

Founded in 2001 with a focus on representing brands in sport, rEvolution’s global headquarters is in Chicago, with satellite offices in Indianapolis and Detroit and international headquarters in London. rEvolution’s unique intersection of strategy, creative and analytics helps brands drive business through sports, providing clients with a suite of integrated services, including sponsorship consulting, media planning and buying, creative, production and design, experiential marketing, hospitality, public relations, marketing communications, social media, research and analytics.

Partial list of client partners includes American Family Insurance, Continental Tire, Capgemini, Chipotle, AWS, Lamborghini, McLaren Racing and Shell. rEvolution has garnered numerous industry accolades, including consistent presence on the Chief Marketer 200 and the Event Marketer Top 100 IT List. Additionally, rEvolution’s global headquarters has been listed on Crain’s Chicago Business “Coolest Offices in Chicago.” Learn more at