rEvolution shares experiential program updates and industry perspectives, from engaging fans at our latest Drive-In Gamedays to the NHL’s Seattle Kraken debut.
See How Sports Leagues Like the MLB Are Engaging Fans Who Aren’t in the Stands – BizBash
BizBash highlighted Chicago Fire FC and Continental Tire’s “Drive-In Matchday” during the #MLSIsBack Tournament. The sponsored event hosted 300 cars outside Soldier Field, bringing fans safely together to watch and cheer on their favorite soccer team. Chief Creative Officer Brian Quarles talked with the outlet about the importance of these meaningful fan connections during this time, stating, ““In this time of COVID-19, we believe that it’s a misnomer to say that games are happening without fans … While fans may not be present, the fans are still there and they are looking for opportunities to engage with the team and other fans in a safe manner. The key to any successful activation, with or without fans present, is adding (not distracting) from their experience. The best teams (and sponsors of those teams) successfully do just that.”
How the Seattle Kraken Became the NHL’s Best-Selling Expansion Team Overnight – Adweek
NHL’s latest expansion team brought on all the theatrics for its brand reveal, starting with its name – Seattle Kraken. And to resounding success – becoming the NHL’s best-selling expansion team. Commenting on it all for Adweek, VP of Marketing Communication Dan Lobring said, “From a logo and name standpoint, it’s easy to play it safe, so the Kraken gets credit for taking some fun, creative risks.”
