The “Big Game” is almost upon us. Catch up on some business insights and marketing perspectives before kickoff from Larry Mann, Partner, and Dan Lobring, SVP Marketing.
Mann chatted with The Athletic on what an MVP performance and Championship ring could mean for the young buck Joe Burrow and the NFL veteran Matthew Stafford. Should Burrow come out on top, would he, for example, “become the face of Maddon” versus a Stafford win that would “hallmark and solidify his career.”
Lobring talked with Up & Coming about what goes into making a great ad. He leaned into the importance of comedy, noting, “humor and fun tend to resonate extremely well.” Following a more series 2021 tone, he stated, “I don’t expect to see COVID-19 to be a major theme in this year’s game.”