rEvolution, the largest independent integrated sports marketing agency, has further bolstered its UK team after hiring former IMG Golf communications specialist, Tom Benbow. Based at the agency’s Central London offices, Benbow is welcomed as Senior Account Director and will lead rEvolution’s portfolio of international golf clients.
Benbow joins rEvolution from the Ladies European Tour (LET) where he was Interim Communications Director, responsible for PR and marketing of the Tour’s global tournament schedule and its 300-strong player membership.
Prior to the LET, Benbow spent seven and a half years at global sports, events and talent management company, IMG, specialising in golf, specifically the planning and implementation of IMG Golf’s global PR & communications strategy across a portfolio of international events and high-profile clients, including HSBC’s tournament portfolio, the AIG Women’s Open and the Solheim Cup. Away from golf, Benbow has experience working as a press officer for the UFC, where he helped to deliver a number of pay-per-view events as well as the Mayweather/McGregor press conference.
With over 10 years’ experience in the sports marketing sector, working for a variety of agencies and rights holders across brands, including Kia, EDF Energy, Sky Sports and the BBC, Benbow will help expand rEvolution’s golf expertise and capabilities in the UK, where he will also work closely with the agency’s Executive Business Consultant, Jamie Salmon, who was previously Head of European Golf at Lagardère Sports.