Kirshenbaum to oversee sports marketing agency’s live events group to further its position as a global leader in sports event production and hospitality
rEvolution, the global integrated sports marketing agency, is pleased to announce the hiring of Scott Kirshenbaum as its new Senior Vice President, Live Events. A veteran in strategizing and executing sports marketing and experiential programs, Kirshenbaum will be instrumental in further expanding the services of rEvolution’s world-class hospitality and production teams.
“At rEvolution, we are anchored by the value of being Change Agents for our clients, constantly striving to deliver best-in-class services and experiences,” said John Rowady, President & Founder, rEvolution. “Scott’s addition to the team will be instrumental in amplifying our live events capabilities to meet the demands of clients and partners re-energized to communicate through live experiences.”
Kirshenbaum brings a wealth of knowledge and experience in managing experiential sports marketing campaigns, with a proven track record in growing leading global live events capabilities. He will be responsible for identifying, developing and executing strategic solutions that will further strengthen and expand the team’s operations, tools, talent and collaboration.
“rEvolution is on an exciting global growth trajectory,” said Kirshenbaum. “I am looking forward to being part of this team and helping to bring prominence to its incredible event hospitality and production offerings as well as a one-stop live events solution for brands and rights-holders.”
Kirshenbaum is a global sports, entertainment and media partnerships and brand activation executive, having 25+ years strategizing and managing sports marketing and experiential assets for a distinguished list of Fortune 500 clients. Previously with CBS Sports, Kirshenbaum developed, sold and executed integrated marketing/media programs and experiences for CBS Sports football, basketball and golf broadcast properties. He was also a valued team member of the CBS/Turner Broadcasting joint venture in the strategy, management and activation of the NCAA Corporate Marketing Program. Prior to joining CBS Sports, Kirshenbaum worked at SportsMark Management Group where was responsible for sports marketing, brand campaigns and activation of Fortune 500 corporate and broadcast partnerships at Olympic Games, FIFA World Cup Soccer, NFL Super Bowl, NCAA Men’s and Women’s Final Four and other NFL, NBA, MLB, NHL, NCAA and PGA tent pole and championship events.
Kirshenbaum received his Bachelor’s degree at Hobart College. He lives in New York with frequent commutes to the global headquarters in Chicago.