rEvolution, the global integrated sports marketing agency, is pleased to announce the hiring of Chris Mann as its new SVP of REV/XP, rEvolution’s global gaming and esports specialty division that currently manages Chipotle’s gaming and esports portfolio, including its Chipotle Challenger Series. Leading the team, Mann will be responsible for developing gaming and esports marketing strategies and partnerships for our current and prospective client partners that deliver on business objectives.
“Chris understands the great opportunity for brands within the gaming and esports space, and he will bring the kind of leadership that will take REV/XP to the next level,” said John Rowady, President & Founder, rEvolution.
With almost 20 years of agency experience and an industry leader in the gaming and esports space, Mann has accrued extensive relationships across premier properties to help brands develop first-of-their-kind gaming and esports partnerships.
“I was immediately drawn to rEvolution’s great people and leadership,” said Mann. “Fully supported and resourced by the rEvolution team, REV/XP is primed to help facilitate sustainable growth in gaming and esports.”
Mann joins rEvolution from Dignitas, one of the most successful esports organizations in the world, where he led new business strategies and best-in-class partnership deals with top-tier brands, including Verizon, that created opportunities for engaging, ownable experiences and assets that consistently generated positive ROI. With NRG Esports, he facilitated partnerships and marketing campaigns with brands, such as Wendy’s, Twitch, Hershey’s, New Belgium Brewery, Hyperice and more. Mann’s resume also includes broad sports marketing experience with Endeavor Global Marketing and Genesco Sports Enterprises where he negotiated sponsorship deals and managed sponsorship portfolios for T-Mobile, Campbell’s and Pepsi in both esports and traditional sports spaces.
Mann holds his bachelor’s degree in sports management from West Virginia University. He is based in the Northeast.
