New leadership experience across international sports and emerging media to accelerate growth strategies; Riviera Sports Marketing joins global network of rEvolution partner agencies
CHICAGO (June 9, 2022) – rEvolution, the global integrated sports marketing agency, is pleased to announce that Bruce Bundrant and Jacie Brandes have joined rEvolution’s growing business development team. Both Bundrant and Brandes come to rEvolution after distinguished careers in the international sports, entertainment and media industries.
“We are excited to welcome Bruce and Jacie to our team, especially as we continue to focus on growth and expansion internationally,” said John Rowady, CEO & Founder, rEvolution. “On the heels of our acquisition in Detroit, as well as growing our client roster both domestic and abroad, we are in prime position to continue to help our clients thrive in today’s marketplace and for the future.”
Bundrant has significant experience developing international partnership marketing programs, having led the commercial teams at Liverpool FC, AS Monaco FC and the International Champions Cup. In 2017, Bundrant founded his own firm, Riviera Sports Marketing (RSM) to focus on sports betting & gaming, assisting international brands arriving in the USA, and helping professional sports teams & leagues to optimize their revenue streams. RSM will continue to operate independently and will join the rEvolution global network of partner agencies.
“rEvolution is an agency I’ve always admired,” said Bundrant, Senior Vice President, Business Development. “As an independent and truly integrated agency with experts across strategy, activation and measurement, rEvolution is in a unique position to continue to be a one-stop solution for brands looking to leverage the power of sports.”
In addition to Bundrant, Brandes also comes to rEvolution as a seasoned executive who has driven business results for clients across complex and ever-evolving new media environments. Brandes most recently served in executive leadership roles across Penske Media Corporation and Meredith Corporation, with an emphasis on innovation and strategic custom solutions across both companies’ broad media portfolios.
“rEvolution is such an outstanding agency given the team’s depth of work across sports, lifestyle and entertainment,” said Brandes, Senior Vice President, Business Development. “I look forward to introducing (and re-introducing) the agency to those brands looking for best-in-class strategic marketing services.”
In addition to the new positions on the business development team, rEvolution continues to ramp up growth and has made 37 new hires since the start of the year and is actively recruiting for nine open roles across its Chicago, Indianapolis, London and Detroit offices. Learn more at www.revolutionworld.com.