rEvolution partnered with Lucas Oil to produce two commercial spots highlighting its state-of-the-art marine and non-marine products. The goal: make something seriously funny using big fishing personalities – Mark Rose and Andy Montgomery – who also take their marine and auto care very seriously.
Before quarantine, rEvolution’s content production team traveled to Lake Fork, Texas for the MLF 2020 Bass Pro Tour General Tire State Three Presented by TrueTimber. There, they met up with Mark Rose and Andy Montgomery, two-star anglers with a serious knack for comedic delivery, to capture content. Channeling their inner Ricky Bobby and Cal Naughton, Jr., the two face off to try to one up the other in their own Lucas Oil product pitches. The final produced spots – and many outtakes – are 30 seconds each of ridiculous comparisons, friendly jabs and more – all spotlighting Lucas Oil’s feature product lines.
The two commercial spots are currently broadcast on television.