LOS ANGELES, Calif., April 20, 2021 – The Los Angeles Football Club (LAFC) and Farmer John are excited to enter the second year of their multi-year partnership which kicked off last Saturday, April 17. As a Southern California-based brand and longtime supporter of Los Angeles sports, Farmer John is proud to be the “Official Packaged Meat Partner of LAFC” for the 2021 season, championing the team’s efforts both on the field and in the local community.
“We are proud to welcome Farmer John back to the Black & Gold family for another year,” said Larry Freedman, co-president and chief business officer for LAFC. “Farmer John is a true community partner, and we look forward to working together to continue to make a positive impact in Los Angeles.”
Farmer John and LAFC established “LA Familia,” an initiative that celebrates the diverse individuals and organizations who use their love of soccer to support and improve their local communities. Honorees will be featured all season off the field and at in-game experiences as LAFC safely welcomes back fans into Banc of California Stadium.
“Last year, Farmer John and LAFC showcased the incredible work being done in our community during a year when it was needed more than ever,” said Michael Merritt, senior marketing director for Farmer John. “As LAFC’s passionate fans return to the stands this year, we are looking forward to spotlighting these amazing organizations and the continued impact they’re making in their local neighborhoods in an even bigger way and on an even bigger stage.”
LAFC’s play-by-play announcer Max Bretos will continue to be the leading brand ambassador for the partnership. In 2020, Bretos helped launch “LA Familia” on “Max Live” and provided engaging social content and commentary throughout the season. Bretos also supported Farmer John’s “Thank You Tour” which donated nearly 70,000 servings of protein to the Los Angeles Regional Food Bank and served free lunch to food bank employees.
For more information about the Farmer John and LAFC partnership, please visit https://www.farmerjohn.com/lafc/.
Farmer John continues to partner with rEvolution, the global integrated sports marketing agency, to manage the creative strategy and execution of the second year of the “LA Familia” campaign following a successful launch in 2020. Working closely with the Farmer John team, rEvolution will be responsible for activating each component of the campaign, including strategy, content production, communications, player and influencer partnerships and future game day activation.
About Farmer John
Based in California since 1931, Farmer John has pioneered a revolution in the supply of local flavorful meats. The journey began with Irish-American brothers Francis and Bernard Clougherty curing and selling pork bellies and smoked hams to local grocery stores and continues today with staples like breakfast sausage and hot dogs. This longstanding Southern California brand remains committed to crafting the highest quality meats full of freshness and flavor. For more information on our products and recipe inspiration, please visit https://www.farmerjohn.com/ or connect with us on Facebook, Instagram and Twitter. Farmer John is a brand of Smithfield Foods.
About Smithfield Foods
Headquartered in Smithfield, Va. since 1936, Smithfield Foods, Inc. is an American food company with agricultural roots and a global reach. Our 40,000 U.S. team members and 14,000 European employees are dedicated to producing “Good food. Responsibly.®” and have made us one of the world’s leading vertically integrated protein companies. We have pioneered sustainability standards for more than two decades, including many industry firsts, such as our ambitious commitment to cut our carbon impact by 25 percent by 2025. We believe in the power of protein to end food insecurity and have donated hundreds of millions of food servings to our neighbors in need. Smithfield boasts a portfolio of high-quality iconic brands, such as Smithfield®, Eckrich® and Nathan’s Famous®, among many others. For more information, visit www.smithfieldfoods.com, and connect with us on Facebook, Twitter, LinkedIn, and Instagram.
About Los Angeles Football Club (LAFC)
The Los Angeles Football Club (LAFC) is the newest MLS soccer club serving the greater Los Angeles area. Coming off a record-breaking 2019 season, LAFC is dedicated to building a world-class soccer club that represents the diversity of Los Angeles and is committed to delivering an unrivaled experience for fans. LAFC’s ownership group is comprised of local leaders and innovators of industry with intellectual capital, financial prowess, operations expertise and success in the fields of entertainment, sports, technology and media. LAFC is invested in the world’s game and Los Angeles, constructing and developing the 22,000 seat Banc of California Stadium and a top-flight training center on the campus of Cal State Los Angeles.
rEvolution is an independent, fully integrated sports marketing agency comprised of industry experts in consulting and business strategy alongside marketing and creative specialists who produce award-winning sponsorship and marketing campaigns for brands and rights holders throughout the global sports industry. Founded in 2001 with a focus on representing brands in sport, rEvolution’s global headquarters is in Chicago with its international office based in London. rEvolution’s unique intersection of strategy, creative and analytics helps brands drive business through sports, providing clients with a suite of integrated services, including sponsorship consulting, media planning and buying, creative, production and design, experiential marketing, hospitality, public relations, social media, research and analytics. Partial list of client partners include American Family, Continental Tire, Chipotle, SAS, Land Rover and Shell. rEvolution has garnered numerous industry accolades, including recognition by Inc. Magazine’s 500/5000 list as one of the fastest growing private companies for an unprecedented eight times and for consistent presence on Event Marketer’s Top 100 It List. Its global headquarters has been recently listed on Crain’s Chicago Business 2019 Coolest Offices in Chicago. Learn more at www.revolutionworld.com.