The Future of Sports Marketing: John Rowady on Everything But Politics
In a recent episode of Everything But Politics, rEvolution’s Founder and CEO, John Rowady, discussed the evolving landscape of sports marketing, sharing insights on entrepreneurship, the creation of rEvolution, and the future opportunities within the industry.
From his early career to the formation of rEvolution in 2001, John reflected on how the sports marketing world has changed and why building a leading agency from scratch is still very much within reach. With major global events like the 2026 FIFA World Cup and 2028 Olympics just around the corner, John highlighted how these events will reshape the sports industry, offering new avenues for growth and partnership.
Listen in as John shares his entrepreneurial journey and explores the path forward for both the industry and the next generation of sports marketers.
Tune into the full episode on Spotify, Apple Podcasts, or Youtube
