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Author: Karl Boos

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Laver Cup and ATP Attractive Option for Tennis Sponsors

Laver Cup and ATP Attractive Option for Tennis Sponsors

In late 2016, legends of the game, including Björn Borg, Roger Federer and John McEnroe, unveiled one of the most innovative concepts in tennis’s modern age, the Laver Cup. Created by 20-time Grand Slam® champion, Federer, the tournament pits Europe’s top six male...