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MADISON & CHICAGO (February 10, 2021) – American Family Insurance and rEvolution, the global integrated sports marketing agency, today announced a multi-year Agency of Record relationship with rEvolution to support its partnership strategy, event activation and measurement objectives. rEvolution will strategically lead the brand’s expansive sports and entertainment portfolio to further position American Family as the most trusted consumer insurance provider whose mission is to inspire its customers to dream fearlessly.

“At rEvolution, we share American Family’s values in hard work, community and delivering the very best for all our clients and partners,” said John Rowady, President & Founder, rEvolution. “American Family works tirelessly to help people achieve their dreams, and we are excited to work closely together with them to achieve their own.”

American Family will tap rEvolution’s integrated marketing expertise across consulting, analytics, research, creative strategy and experiential marketing teams to deliver game-changing solutions across its top-tier partnership portfolio, including: Milwaukee Brewers and newly named American Family Field; MLS team partnership with the Atlanta United; NFL team partnerships with the Green Bay Packers, Atlanta Falcons, Indianapolis Colts and Seattle Seahawks; Summerfest based in Milwaukee and more.

“American Family’s campaign, Insure Carefully, Dream Fearlessly, provides an amazing foundation for our team to deliver a creative-driven approach that further forges connectivity between the brand, its sponsorships and with fans,” said Brian Quarles, Chief Creative Officer, rEvolution.

rEvolution’s integrated services team supporting the American Family account will be primarily based out of the agency’s Chicago headquarters. The brand will have access to rEvolution’s full suite of services and industry experts to produce innovative marketing solutions that successfully drive business performance.


About American Family Insurance Group
Based in Madison, Wisconsin, American Family Insurance has been serving customers since 1927. We inspire, protect and restore dreams through our insurance products, exceptional service from our agency owners and employees, community investment and creative partnerships to address societal challenges. We act on our belief in diversity and inclusion by constantly evolving to meet customer needs and preferences. American Family Insurance group is the nation’s 13th-largest property/casualty insurance group, ranking No. 254 on the Fortune 500 list. The group sells American Family-brand products, primarily through exclusive agency owners in 19 states. The American Family Insurance group also includes CONNECT, powered by American Family Insurance, The GeneralHomesite and Main Street America. Across these companies the group has more than 13,500 employees nationwide.

About rEvolution
rEvolution is an independent, fully integrated sports marketing agency comprised of industry experts in consulting and business strategy alongside marketing and creative specialists who produce award-winning sponsorship and marketing campaigns for brands and rights holders throughout the global sports industry. Founded in 2001 with a focus on representing brands in sport, rEvolution’s global headquarters is in Chicago with its international office based in London. rEvolution’s unique intersection of strategy, creative and analytics helps brands drive business through sports, providing clients with a suite of integrated services, including sponsorship consulting, media planning and buying, creative, production and design, experiential marketing, hospitality, public relations, social media, research and analytics. Partial list of client partners include American Family, Continental Tire, Chipotle, SAS, Land Rover and Shell. rEvolution has garnered numerous industry accolades, including recognition by Inc. Magazine’s 500/5000 list as one of the fastest growing private companies for an unprecedented eight times and for consistent presence on Event Marketer’s Top 100 It List. Its global headquarters has been recently listed on Crain’s Chicago Business 2019 Coolest Offices in Chicago. Learn more at