Continental Tire agrees to multi-year extension with rEvolution

Continental Tire agrees to multi-year extension with rEvolution

CHICAGO (November 28) – Announced Wednesday, Continental Tire and rEvolution, the global integrated sports marketing and media services agency, agreed to a multi-year extension to rEvolution’s U.S. Agency of Record status with the leading auto tire manufacturing company, continuing a partnership established in 2009. rEvolution currently manages Continental Tire’s sports activation around Major League Soccer […]

Wimbledon – A Very British Obsession

Wimbledon – A Very British Obsession

For the 2018 edition of The Championships at Wimbledon, ‘History’ has been the theme for the event’s content campaign, in celebration of 150 years of the All England Club and 50 years of Open Era tennis. Therefore, it seemed appropriate to delve deeper into some of the reasons that make Wimbledon the tournament British people […]

“The Art and the Science” of Coaching the GB Rowing Team

“The Art and the Science” of Coaching the GB Rowing Team

Paul Thompson, GB Rowing Team’s Chief Coach for Women, has highlighted the crucial role of data analytics to coaching a successful international team, while on an overseas training camp with British Rowing’s women’s squad in Seville, Spain. As part of the coaching set-up for one of Great Britain’s most successful Olympic disciplines, the Australian is […]

GB Rowing Team’s New Competition Kit Unveiled in the City

GB Rowing Team’s New Competition Kit Unveiled in the City

SAS, the Official Analytics Partner of British Rowing, has welcomed three of the country’s top rowers to its offices in the City of London, to celebrate the launch of the GB Rowing Team’s new competition kit. Having returned to Britain after medalling at the World Rowing Cup I, in Belgrade, Serbia; Joshua Bugajski, Matthew Tarrant, […]

Rolex Testimonee Brooks Koepka Writes History by Retaining U.S. Open Crown

Rolex Testimonee Brooks Koepka Writes History by Retaining U.S. Open Crown

Rolex Testimonee Brooks Koepka has claimed an unforgettable victory at the 118th U.S. Open, in a successful title defence following his win in 2017, ensuring his name will not only be etched on the trophy forever, but also into the history of this inimitable championship. Nestled in the luxurious surroundings of the Hamptons in New […]

Rolex and the Masters Tournament: Timeless Heritage, Precision and Excellence

Rolex and the Masters Tournament: Timeless Heritage, Precision and Excellence

As April beckons, the golfing world turns its attention once more to Georgia, U.S.A, and the pristine, azalea-lined fairways of Augusta National Golf Club for the Masters Tournament, where Rolex has been an International Partner since 1999. Through a mutual appreciation for tradition and heritage, as well as a timeless emphasis on etiquette, respect and […]

SAS Announces Extension to British Rowing Partnership

SAS Announces Extension to British Rowing Partnership

SAS, the global leader in analytics, is delighted to announce that it has extended its partnership with British Rowing as Official Analytics Partner for a further three years, until December 2020. The extension of the partnership comes off the back of four successful years working together, during which SAS has helped British Rowing gain a […]

New Year’s Resolution – Don’t Let Big Data Kill Storytelling

New Year’s Resolution – Don’t Let Big Data Kill Storytelling

For this month’s MediaPost column, rEvolution VP of Media David Calkins suggested a proper New Year’s Resolution for all media marketers to adopt – “Don’t Let Big Data Kill Storytelling.” In the post, David shares some of his key insights and obstacles he sees for every marketer in the New Year. Check out the full […]