TV in an integrated media world

TV in an integrated media world

Looking deeper at TV should always be a priority for marketing organizations. There is typically a huge price tag, little measurement and minimal oversight from the client side once buys are approved. Once launched, agencies often end up focused on digital media because there is an immediacy to the measurement that can be affected in […]

Welcome to the "Digital First" World

Welcome to the "Digital First" World

We live in a customized digital world where we want it our way—we live on a steady diet of Spotify playlists, Netflix binge sessions and hand-picked sports highlights, making everyone’s entertainment and news-gathering experiences wireless and unique to their interests. Our nation’s media intake used to be determined by Casey Kasem, Johnny Carson, Walter Cronkite, […]