rEvolution and Continental Tire Win Silver Telly Award

rEvolution and Continental Tire Win Silver Telly Award

rEvolution’s 2018 Celebrating Soccer campaign with Continental Tire won a 2019 Silver Telly Award for branded content this week, alongside CBS and AT&T, among others. Starring a number of soccer personalities, both well known and maybe not so well known, each story told was different but equally important in capturing the heart of American soccer: Clint […]

REV/XP in the News: GQ Magazine and More

REV/XP in the News: GQ Magazine and More

With the immense growth in esports, Ken Olsen, Sr. Director of REV/XP, rEvolution’s global esports marketing sister agency, chats with GQ Magazine and Marketing Dive, providing expert insight into how brands can really make an impact (or totally flop) when it comes to engaging this passionate fan base. In Ken’s interview with GQ’s style feature […]

Chipotle, DreamHack and ESL Team Up to Launch Challenger Series Esports Competition

Chipotle, DreamHack and ESL Team Up to Launch Challenger Series Esports Competition

Chipotle Mexican Grill (NYSE: CMG) today announced its official partnership with DreamHack, the premier gaming and digital lifestyle festival, and ESL, the world’s largest esports company. Already a fan favorite and staple among professional gamers, streamers and fans, Chipotle looks to further establish its esports presence as the official partner of CORSAIR DreamHack Masters Dallas. […]

USWNT’s Alex Morgan Headlines Continental Tire Soccer Series

USWNT’s Alex Morgan Headlines Continental Tire Soccer Series

Following the success of last year’s spots, rEvolution produced the second series of Continental Tire’s American soccer story campaign, featuring USWNT’s Alex Morgan, “Tifo Queen” Vera Zeigler and D.C. United midfield playmaker Russell Canouse. Ditching the easier all-star clad, highlight-reel centric sports campaign we’ve all seen before, rEvolution continued to spotlight the untold inspirational, yet […]

rEvolution Lands Spot on Hashtag Sports Engage 150 List

rEvolution Lands Spot on Hashtag Sports Engage 150 List

The inaugural 2019 Hashtag Sports Engage 150 recognizes those agencies shattering the “status quo in sports-led content, campaigns, and experiences and establishing new rules of engagement.” On the lookout for agencies excelling in consumer engagement, our world-class sports marketing campaigns with client partners such as Continental Tire, Northwestern Mutual, Discover and more caught the judges’ attention […]

rEvolution Welcomes Nathalie de Regt and George Gilmore

rEvolution Welcomes Nathalie de Regt and George Gilmore

At rEvolution, we are expanding our international sports marketing presence with the hiring of two new team members for our London office. Nathalie de Regt joins as Business Director of Research, and George Gilmore joins as Business Director. “Last year, rEvolution took a significant step in fulfilling our vision to be a global leader in […]

REV/XP in the News: Approaching Esports Marketing with ANA Magazine

REV/XP in the News: Approaching Esports Marketing with ANA Magazine

Chris Warren with ANA Magazine takes a deep-dive into the abundant marketing opportunities, yet overall confusion and challenges holding brands back from effectively reaching and engaging the passionate and expanding esports fan base in his latest article, “Esports Catching Marketers’ Attention: Opportunities abound for brands looking to reach a captive and growing audience.”* In his […]

500 days until Tokyo 2020: legendary coach Gröbler lauds role of data analytics in British Rowing’s Olympic preparations

500 days until Tokyo 2020: legendary coach Gröbler lauds role of data analytics in British Rowing’s Olympic preparations

SAS, the Official Analytics Partner for British Rowing, was exclusively invited to a British Rowing Men’s winter training camp in Avis, Portugal in February 2019. With rEvolution’s help, SAS hosted a lucky handful of media to attend the training and see firsthand how its data analytics is an integral component in the team’s preparations for […]

rEvolution Proudly Sponsors Lincoln College Rowing

rEvolution Proudly Sponsors Lincoln College Rowing

rEvolution’s Chief of Staff Darren Marshall takes great pride in his Lincoln College of the University of Oxford crew days – a time when his love for the passion and tribal camaraderie that make sports so unique really took hold. A few years ago, he discovered the team had lost their main sponsor, and he was disheartened […]