How Confidently Do You Understand Sponsorship ROI?

How Confidently Do You Understand Sponsorship ROI?

A recently published report stated that while sponsorship spend is on the rise, only 19% of sponsorship professionals are confident in measuring partnerships’ return. While there has already been conversation around the accuracy of this report, it does raise the question of how does a brand measure the success of its sponsorships? Typical metrics that […]

College Football Sponsorship – The Winning Playbook

College Football Sponsorship – The Winning Playbook

It’s hard to believe that college football is now underway (and unfortunately for some teams, their CFP aspirations are already looking a little bleak). But no matter how your favorite team may be doing thus far, this season’s dominating ratings should not go unnoticed. College football is the place to be (a recent Gallup poll shows […]

How to Make Noise at Summer Music Festivals

How to Make Noise at Summer Music Festivals

Two years after attending Lollapalooza 2016, I still have my State Farm fanny pack and am forever grateful to Cottonelle for providing ponchos and wipes to combat the horrible weather. When done right, brands can make a lasting impression on festival attendees. While any festival will have its share of endemic partners, music labels, publications […]