rEvolution’s VP of Marketing Communications Dan Lobring kicked off the year strong, providing online business outlets key insights into how companies can strategically utilize available content marketing resources to their advantage and tried-and-true tips for a successful inbound marketing strategy. Check it out:
- With the tagline “Content is King” no longer relevant in a world where everything is content, Dan remarks, “Good content marketing comes down to finding the right message for the right platform … It’s important to make your content authentic and not churn out content for content’s sake. As the internet evolves and the ways people interact with it change, new technology is making it easier for companies to present creative content marketing and gain more engagement.” – Content Marketing Tech Tools You Should Be Using – Business.com
- When it comes to inbound marketing opportunities, Dan recommends companies keep it straightforward and “[m]ake it easy for customers to contact you.” He goes on to say, “Getting in touch with a real person should be one click away on any page from your website. If your potential customer hits your website and struggles to find a way to contact you, via email, phone, or social engagement, you may lose a qualified lead within seconds.” – Top 33 Tips From the Pros on Inbound Marketing Strategy – Fit Small Business
In other news, rEvolution made an appearance at the Creative MediaPost Awards in NYC on January 25, where the team was honored as a Content Marketing category finalist for its work on the “Meet the Maddons” campaign on behalf of Winnebago.