Sponsorship Works – But How?

Sponsorship Works – But How?

Anyone involved in sports marketing has undoubtedly sat through countless conference sessions where a sponsor has trumpeted its massive ROI or a league has proudly proclaimed how “sponsor-friendly” are its fans. There are also the legendary case studies, like how Visa rode its Olympic sponsorship to surpass Amex as the world’s biggest payment system. What’s […]

Does Ronda Rousey’s Loss Make Her More Marketable?

Does Ronda Rousey’s Loss Make Her More Marketable?

Ronda Rousey was literally kicked off her throne on Saturday night. Touted as one of the greatest women’s fighter ever – Rousey was left shocked and bloodied in the Australian ring by Holly Holm (10-0 MMA, 3-0 UFC). The loss was Rousey’s first in her 13 fight career. While the rout serves as a jab […]