Sponsorship Works – But How?

Sponsorship Works – But How?

Anyone involved in sports marketing has undoubtedly sat through countless conference sessions where a sponsor has trumpeted its massive ROI or a league has proudly proclaimed how “sponsor-friendly” are its fans. There are also the legendary case studies, like how Visa rode its Olympic sponsorship to surpass Amex as the world’s biggest payment system. What’s […]

Sponsors: To Finish First Among Equals, Focus On Your Signature…

Sponsors: To Finish First Among Equals, Focus On Your Signature…

rEvolution has used its groundbreaking ROI model on hundreds of sponsorships over the past decade, including sponsors of the NFL, College Football Playoff, March Madness and NASCAR, among many others. This model serves as an amazing test lab where we isolate the hallmarks of winning – and losing – sponsorship strategies. In most cases, sponsors […]

With Nike Out of the Game, Where Will Rory Go?

With Nike Out of the Game, Where Will Rory Go?

On Wednesday, Nike made a head-turning announcement that they would back out of the golf equipment business. “With this new focus, Nike Golf will transition out of equipment — including clubs, balls and bags,” the brand said in a hastily, three-paragraph announcement. Nike’s exit will leave Rory McIlory and Tiger Woods searching for a new set […]

For CPG Brands, It's the Season of Giving

For CPG Brands, It's the Season of Giving

The holiday season is in full swing with Thanksgiving right around the corner, which means consumers are on the brink of pouring tons of their hard earned cash into elaborate food, gifts, decorations and more. As always, the holidays are also final push for brands to market their product to as many eyeballs as possible […]