Sponsorship Works – But How?

Sponsorship Works – But How?

Anyone involved in sports marketing has undoubtedly sat through countless conference sessions where a sponsor has trumpeted its massive ROI or a league has proudly proclaimed how “sponsor-friendly” are its fans. There are also the legendary case studies, like how Visa rode its Olympic sponsorship to surpass Amex as the world’s biggest payment system. What’s […]

Sponsors: To Finish First Among Equals, Focus On Your Signature…

Sponsors: To Finish First Among Equals, Focus On Your Signature…

rEvolution has used its groundbreaking ROI model on hundreds of sponsorships over the past decade, including sponsors of the NFL, College Football Playoff, March Madness and NASCAR, among many others. This model serves as an amazing test lab where we isolate the hallmarks of winning – and losing – sponsorship strategies. In most cases, sponsors […]

A Big Year for The Beautiful Game

A Big Year for The Beautiful Game

“Football,” “Fútbol,” “Fußball,” “Calcio,” or “Soccer,” whatever you want to call it, European football is making headlines across the pond in America. ESPN columnist Roger Bennett wrote an interesting article recently on the ever growing popularity of the beautiful game, describing its captive hold on the attention of American sport audiences. Currently, soccer is the […]

Increased NHL Ratings Proved Doubters Wrong

Increased NHL Ratings Proved Doubters Wrong

It was a little less than three months ago when the nation’s eyes were glued to their television screens with the U.S. men’s hockey team making a run at an Olympic gold in Sochi. Although the squad fell short in a semifinal loss to Canada, TV ratings on NBC Sports skyrocketed. Each game leading to […]