Why We’re Bullish About Next Year’s CFP Viewership

Why We’re Bullish About Next Year’s CFP Viewership

Now in its third year, the College Football Playoffs has seen ebbs and flows in television audience numbers due, in part, to timing. For sponsoring and presenting sponsors, the stakes are high and we have seen that timing is key. In its first year, the CFP semifinal games drew a collective 56.435 million viewers and […]

New Year’s Resolution – Don’t Let Big Data Kill Storytelling

New Year’s Resolution – Don’t Let Big Data Kill Storytelling

For this month’s MediaPost column, rEvolution VP of Media David Calkins suggested a proper New Year’s Resolution for all media marketers to adopt – “Don’t Let Big Data Kill Storytelling.” In the post, David shares some of his key insights and obstacles he sees for every marketer in the New Year. Check out the full […]

The World Series’ Best Ads – Game 1

The World Series’ Best Ads – Game 1

It’s been 174 combined years since the Cubs and Indians hoisted a World Series title. Also years in the making – the massive MLB TV-deal which was struck in the Selig-era (singed in 2012 and put in effect in 2014). The eight-year deal from FOX, TBS and ESPN was worth combined $12.4 billion for the […]

Have We Reached “Peak” NFL?

Have We Reached “Peak” NFL?

After a quarter of the way through the 2016 – ‘17 season, viewership is down 12%. Whether you believe the election, Colin Kaepernick, cord-cutting millennials, or a combination of the previously mentioned factors are to blame, is there reason to believe we’ve reached “peak” NFL?

A Case of Dos Equis: Pitchmen Past Their Prime

A Case of Dos Equis: Pitchmen Past Their Prime

This week America learned that the “Most Interesting Man in the World” will retire. After nine years as the pitchman for Dos Equis, the brand will replace 77-year-old actor Jonathan Goldsmith and go younger with revamped commercials. While Dos Equis saw a successful run with Goldsmith (growing the number of cases shipped between 2007-2015 by […]

Should Advertisers Pay For The NFL's Digital Leftovers?

Should Advertisers Pay For The NFL's Digital Leftovers?

Just days before the 2015 NFL season kicked off, the NFL announced the launch of a new subscription based app in which fans could watch NFL games in their entirety for a price tag of $99. The low cost, when compared to NFL’s Sunday Ticket package, may seem like a steal when compared to the […]