A Case of Dos Equis: Pitchmen Past Their Prime

A Case of Dos Equis: Pitchmen Past Their Prime

This week America learned that the “Most Interesting Man in the World” will retire. After nine years as the pitchman for Dos Equis, the brand will replace 77-year-old actor Jonathan Goldsmith and go younger with revamped commercials. While Dos Equis saw a successful run with Goldsmith (growing the number of cases shipped between 2007-2015 by […]

Are Summer Basketball Tournaments For Real?

Are Summer Basketball Tournaments For Real?

As we are squarely in the middle of the sports dead period that occurs from mid-June to early August, fans look to less-conventional places to get their live sports fix. One such place is “The Basketball Tournament” or TBT. The five-on-five tournament, which crowned its first champion in 2014, is an open-application, single-elimination basketball tournament […]

Only The NFL Could Pull This One Off

Only The NFL Could Pull This One Off

The NFL Draft is upon us yet again, and this year will be one unlike any we’ve seen before. With the Draft’s back in Chicago for the first time since 1964, the league – and the city, and the sponsors – are pulling no punches. At the center of the experience, is Draft Town – […]

rEvolution Presents // Oscar Night Bingo

rEvolution Presents // Oscar Night Bingo

We here at rEvolution spend a lot of time online, and as humans who spend a lot of time online; we tend to get sick of some of the more predictable trends. The lists, the listicles, the recaps, the previews, the projections, the predictions. It all gets to be a bit much. So when we […]

REVOLUTION VISITS THE BARCLAYS PREMIER LEAGUE

REVOLUTION VISITS THE BARCLAYS PREMIER LEAGUE

To loosely quote the great Jamie Foxx, “blame it on the World Cup.” Ok, not the exact song, but the idea is that soccer is sticking around in the sports fan conciousness a little more than usual. Maybe it’s the Landon Donovan retirement. Maybe it’s the Men In Blazers. Maybe it’s that Klinsmann still can’t […]