Does An NFL Livestream Mean The Death of Cable?

Does An NFL Livestream Mean The Death of Cable?

The recent deal between Yahoo! and the NFL, which allows Yahoo! the rights to the first ever NFL online live stream, comes with an equal amount of excitement, intrigue and apprehensiveness as advertisers around the world wonder just how effective commercial marketing can be for the Jaguars-Bills contest this coming October. Prior to this groundbreaking […]

How Does Periscope Impact Teams and Athletes? A Conversation With Lou Hernandez of Relativity Sports

How Does Periscope Impact Teams and Athletes? A Conversation With Lou Hernandez of Relativity Sports

To get an idea of how pro teams and athletes are approaching Periscope in it’s early days, I called up Lou Hernandez – the current Director of Marketing at Relativity Sports, a firm representing some of the world’s best athletes like Dwight Howard, Miguel Cabrera and Marshawn Lynch. Lou also spent nearly a decade with the Chicago […]

The Ironic Timing Of Our February MediaPost Column

The Ironic Timing Of Our February MediaPost Column

This month, John’s MediaPost column centered around the only sporting event in February worth centering it around – the Super Bowl. Specifically, he looked at the reign of real-time marketing at the Super Bowl; and, by extension, all other “appointment viewing” events in sports and entertainment. Given the publishing schedule, it’s an article on real-time […]