Introducing Winnebago’s “Meet The Maddons” Campaign

Introducing Winnebago’s “Meet The Maddons” Campaign

When Winnebago and world champion baseball manager Joe Maddon hooked up for a multi-year deal, we saw an opportunity to make some noise. We survive on a steady diet of Chicago sports and authentic sponsorship connections, so launching the Meet the Maddons campaign with Winnebago was a no brainer. rEvolution’s MarComm team went to work to build […]

Is Content Still King When Everything Is Content?

Is Content Still King When Everything Is Content?

For this month’s MediaPost, Brian (rEvolution’s SVP, Creative) wrote a column revisiting the old adage that “Content Is King” and how that might have changed now in an age when everyone is making content, and has their own publishing platform in their pocket. How can brands stay competitive in a field that’s more densely packed than […]

Attention College Seniors and Recent Grads!

Attention College Seniors and Recent Grads!

rEvolution is excited to announce a new apprenticeship program available to  college seniors, grad students, and recent graduates looking to get their foot in the door of the ultra-competitive sports marketing industry. As an apprentice, you’ll be a trusted member of your assigned team within the agency, while still contributing to other departments as needed. […]

The NBA Is Getting More Soccery, And That's A Good Thing

The NBA Is Getting More Soccery, And That's A Good Thing

The NBA season kicked off last month in a position that should have made any other professional sports league worldwide – including the NFL – green with envy. They’ve got astronomical TV deals in place, their best crop of superstars in at least 20 years, and a commissioner who understands the nuance and social implications […]

Some NBA Teams Have New Logos – Let's Talk About 'Em!

Some NBA Teams Have New Logos – Let's Talk About 'Em!

Here we are, in 2015, on the fore of a brave new era for The World’s Most TV-Genic Sport™. The modern version of the National Basketball Association is led by a spindly bald visionary named Adam Silver, who rules with equal measures of do-gooding benevolence and emotionless “it’s just business”-ness. We’re about 9 months into […]