As a Chicago-based business with a global network of clients, rEvolution has a unique appreciation for the important role businesses through sports marketing campaigns can play in communities.  So when I met with Beyond Sport founder Nick Keller back in September about the upcoming Chicago summit, I was excited about

I spotted an interesting article in a recent issue of the Delaney Report  about the shortage of a “Modern Breed” of marketers.  It seems that many big companies are struggling to find diversified talent (i.e., traditional vs. non-traditional marketing skills), because the digital environment has risen to the forefront of many integrated marketing campaigns.  As [...]

The global sponsorship business has a quiet celebration going on and I will bet that most of my colleagues in the sports marketing industry don’t know anything about it.  It’s the 25th Anniversary of the TOP program, the highest level of sponsorship for the Olympic Games.  TOP is an acronym for The Olympic Program. (Now [...]

Over the next few weeks John will be blogging about his Olympic opinions, perceptions, and impressions, including insight from his trip with the Chicago 2016 Delegation to Copenhagen, leading up to the official bid announcement on October 2, 2009.  Why is the media attention around the Chicago 2016 Olympic so negative?  Frankly, the majority of [...]