New Year’s Resolution – Don’t Let Big Data Kill Storytelling

New Year’s Resolution – Don’t Let Big Data Kill Storytelling

For this month’s MediaPost column, rEvolution VP of Media David Calkins suggested a proper New Year’s Resolution for all media marketers to adopt – “Don’t Let Big Data Kill Storytelling.” In the post, David shares some of his key insights and obstacles he sees for every marketer in the New Year. Check out the full […]

Business People Win Trophies, Too

Business People Win Trophies, Too

As we near the end of 2016, we’re taking the time to reflect – as anyone does – on some of our successes in the past 11 months. It’s our distinct privilege to work with an all-star line-up of clients; and though we don’t pick favorites, the industry still tends to. That said, below is a short […]

We Were There – USA vs. Mexico

We Were There – USA vs. Mexico

This Past Friday, the United States Men’s National Team kicked-off their Road to the World Cup vs. old rivals Mexico in Columbus, Ohio, losing tragically on a late goal 2-1. The tough loss marks the first time USMNT has lost to Mexico in Mapfre Stadium in 15 years, breaking the hallowed “Dos a Cero” curse […]

Title or No, the Ricketts Family Has a $2 Billion Ballclub

Title or No, the Ricketts Family Has a $2 Billion Ballclub

The Chicago Tribune invited rEvolution President and Founder John Rowady to bring his industry insight to a feature highlighting the growth of the Cubs Franchise. No longer the league’s “lovable losers,” John shares his analysis on the transformative process that has helped catapult the North-Siders into the stratosphere of the MLB’s most valuable franchises. For the […]

Taking Full Advantage of the World Series

Taking Full Advantage of the World Series

As the World Series heads back to the Windy City tied at one game apiece, Cubs hype has engulfed Chicago. It’s true; the National League’s most successful side has been turning heads all year, but in this the final showdown of the season, die-hard Cubs fans are joined by legions of latecomers to overflow all of […]

So, Uh… What Just Happened? Summer 2016

So, Uh… What Just Happened? Summer 2016

As the cold weather settles in and any hope for one more day by the beach is officially crossed off your list, we all collectively stand in awe, wondering where summer 2016 went. Rivaling the rise in heat that the season is known for, summer 2016 heated up the sports world hosting a feast of […]

First LA, Then The World

First LA, Then The World

It’s official. After much speculation and debate, the NFL announced the nearly unanimous vote approving the St. Louis Rams to make the move back to Los Angeles. Of course with a new team must come a brand new facility, and owner Steve Kroenke already has his eyes set on the crown jewel of this deal […]

OpTic Wins eSports Team of the Year

OpTic Wins eSports Team of the Year

Earlier this year, we launched our eSports consultancy, rEv XP, breaking into a new corner of the sports marketing chock-full of potential. We were lucky enough to make that jump with the world-famous (and Chicago-based) team OpTic Gaming as our first client. OpTic is owned by Hector Rodriguez, a seasoned influencer in the eSports space, […]