Hurray for the Weekend?

While the NFL season has come and gone, sports fans have plenty to choose from this coming weekend: NBA 2010 All Star Game Daytona 500 College Basketball Rivalry Week Am I missing something?  Right, Valentine’s Day falls on Sunday this year.  Oh, and the 2010 Winter Olympics kickoff tonight. Is it just me or is […]

Versus vs. DirecTV – Is it worth the fight?

Versus has been riding high since the conclusion of the 2008-2009 NHL season, and its recent strong numbers for the Tour de France.  With viewership and distribution on the rise, Versus has been on a clear upward momentum swing.  And from its perspective, the timing couldn’t be better as Versus races toward fall and another year of […]

The New American Pastime – College Football

If you are in the same boat with a huge percentage of American sport fans, you are already well aware that the college football season officially kicks off on September 3.  As the sports media shifts its focus away from baseball and toward the gridiron, it’s not too late to get off of the sidelines and […]

The USOC Launch of a Network: Why Now?

What is the big rush to get another Olympic network launched? The USOC says it needs another outlet to offer value to their partners. Does a network on a sports tier that might reach 10 million people provide a tremendous value to corporations? Is there a bigger play here? Comcast is reportedly receiving a guarantee […]