The Great Agency Compensation Debate

A recent trade article raises some interesting questions about agency compensation and the client-agency relationship.  The article by AdAge’s Alexandra Bruell points out two things: Brand clients are seeking more accountability from their agencies Agencies are beginning to respond by creating compensation models that incentivize achievement of quantifiable goals That all seems reasonable and good, […]

Integrated: How Many Agencies Are You Using?

True “integrated” agencies are few and far between. And brand marketers know it. Despite client-side skepticism, there are a growing number of agencies that have grown organically in multiple specialties to actually offer brands integrated services. For these relatively rare shops, integration refers to their ability to provide a set of complimentary and harmonious services […]

Thank You to Our Vets

In our culture, passions run deep for all things sporting.  No matter your perspective—fan, player, team staff, league staff, team sponsor, or agency—the events that sometimes seem so important in our lives are intertwined with the fortunes of our favorite athletic contests.  Occasionally, it is good to remind ourselves that this business, which we take […]

Myth vs. Fact

Despite recent news that consumer confidence is finally beginning to rise, the United States continues to ride a negative wave of economic news and analysis (the latest deficit projections being the latest example).  There’s no argument that the majority of this analysis is quite relevant and well thought out, i.e., statistics involving job losses, home […]

NASCAR's Drug Testing Saga

The news today was that the “illegal, controlled substance” for which suspended NASCAR driver, Jeremy Mayfield, tested positive was methamphetamine. Because of this news, the driver, NASCAR and the entire stock car racing community sink deeper into a saga that will surely damage all parties.  Mayfield, was never considered to be one of the top […]

Indianapolis 500 Still THE American Race

Memorial Day has come and gone, so it’s time to reflect on American motor racing’s biggest weekend. Two major events are staples of even the casual sports fan’s viewing diet: The Indy Racing League’s Indianapolis 500 and NASCAR’s Coca-Cola 600 from Lowe’s Motor Speedway in Charlotte.  These events are as dissimilar as they come in […]

Playoffs Breathing New Life into NHL

The NHL playoffs have jumped to a new level of intensity for the remaining four teams: Chicago, Pittsburgh, Carolina and defending Stanley Cup Champion Detroit. All are great hockey markets; with passionate, knowledgeable locals and teams that have built national followings—for successes recent and past. (Detroit won the Cup last year… Carolina won it all […]

NASCAR: Risks and Rewards

Anyone who follows NASCAR is aware of the status associated with the host of last weekend’s Sprint Cup event. Talladega Superspeedway is a “must see” destination for stock car fans from across North America. The combination of the world’s largest outdoor party and the tight, fast racing created by NASCAR’s rule book make it irresistible. […]

College Sports Spark Passionate Reactions

In today’s fractured media landscape, sports still offer brands the ability to connect with passionate groups of devotees.  The followers of particular teams exhibit “tribal” behaviors; and thus, they express their loyalty to those products and services that are authentic members of their “tribe.”  The essence of sports marketing is based upon guiding brands into […]

NFL Poised to Open Spirits Category

As soon as this weekend, the NFL owners will discuss allowing spirits brands to sponsor the league, its teams and players.  While this barely seems like news (a testament to changing public opinion and to the great work done by marketers and public relations pros across the category) it holds a great deal of significance […]