Our Five Favorite Experiential Activations at Super Bowl LI

Our Five Favorite Experiential Activations at Super Bowl LI

Our Supervisor of Public Relations and Brand Development, Evan Vladem, was on the ground in Houston for Super Bowl LI to seek out the top experiential activations. Super Bowl LI offered two official locations for brands to activate, including the ticketed NFL Experience (which housed premium activations) and the free-to-the-public fan fest, Super Bowl Live. […]

The World Series’ Best Ads – Game 1

The World Series’ Best Ads – Game 1

It’s been 174 combined years since the Cubs and Indians hoisted a World Series title. Also years in the making – the massive MLB TV-deal which was struck in the Selig-era (singed in 2012 and put in effect in 2014). The eight-year deal from FOX, TBS and ESPN was worth combined $12.4 billion for the […]

Europe’s Mid-Market Clubs Are Missing Out On The American Soccer Gold Rush

Europe’s Mid-Market Clubs Are Missing Out On The American Soccer Gold Rush

“You can watch soccer all the time…,” said Brian Quarles, Executive Creative Director at rEvolution, a Chicago-based sports marketing firm with strong ties to MLS and U.S. Soccer. “There are more games being telecast in the US than anywhere in the world. You have to have the knowledge of, when are those games on?” continued Quarles. […]

Is Hard Rock Stadium A Strange Naming Rights Deal?

Is Hard Rock Stadium A Strange Naming Rights Deal?

“It seems like a strange deal,” said Darren Marshall, EVP of Consulting and Research at rEvolution, a sports marketing and media company. “Naming rights deals are normally done where there is a strong home town factor like Target and Minnesota or Coors Field and Denver. True, Hard Rock is owned by the Seminole Tribe as of […]

Behind the Scenes at the 5th Annual rEvolution “rEvGatta”

Behind the Scenes at the 5th Annual rEvolution “rEvGatta”

It’s been eight years since rEvolution held their last Summer Regatta – and as the company celebrates its 15th year in ‘16 – the team building event/summer party made its triumphant return to Lake Michigan. In 2008, rEvolution was steadily on the rise. In Regatta terms, last race consisted of four boats and approximately 30 […]

Why Michael Phelps May Not Be As Marketable As You Think

Why Michael Phelps May Not Be As Marketable As You Think

Darren Marshall, executive vice president of consulting and research at rEvolution, thinks Phelps marketability still has an upside. “Fans have the memories of goldfish,” Marshall said. “They don’t remember something that happened two months ago let alone two weeks. All they care about is the here and now.” Read the full CNBC piece on Michael […]